{"id":355,"date":"2026-06-08T15:15:57","date_gmt":"2026-06-08T13:15:57","guid":{"rendered":"https:\/\/staging4.team99.it\/career\/social-media-manager-digital-marketing-strategist\/"},"modified":"2026-06-25T08:59:23","modified_gmt":"2026-06-25T06:59:23","slug":"social-media-manager-digital-marketing-strategist","status":"publish","type":"career","link":"https:\/\/careers.francescanafamily.it\/it\/career\/social-media-manager-digital-marketing-strategist\/","title":{"rendered":"Francescana Family &#8211; Social Media Manager \/ Digital Marketing Strategist"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Francescana Family \u00e8 alla ricerca di un professionista del digital motivato e creativo per unirsi al nostro team e guidare la strategia digitale dei nostri brand FF.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mission del Ruolo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il\/La Digital Specialist sar\u00e0 responsabile della definizione, creazione e supervisione di tutte le attivit\u00e0 digitali, garantendo coerenza e massimizzando l&#8217;impatto dei brand di Francescana Family sui canali online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsabilit\u00e0 Principali<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Produzione Media:<\/strong> Organizzare shooting fotografici e video, gestendo i rapporti e il flusso di lavoro con videomaker e fotografi esterni.<\/li>\n\n\n\n<li class=\"\"><strong>Gestione Contenuti:<\/strong> Essere responsabile della creazione di contenuti testuali e visuali per i canali social.<\/li>\n\n\n\n<li class=\"\"><strong>Strategia e Supervisione:<\/strong> Definire e creare le strategie digitali complessive per i brand FF, supervisionando costantemente le performance dei canali social.<\/li>\n\n\n\n<li class=\"\"><strong>Pianificazione Editoriale:<\/strong> Redigere il calendario editoriale completo e curare la revisione dei copy, assicurando l&#8217;allineamento con le linee guida del brand.<\/li>\n\n\n\n<li class=\"\"><strong>Coordinamento Interfunzionale:<\/strong> Assicurare il coordinamento editoriale con i team Press ed Events.<\/li>\n\n\n\n<li class=\"\"><strong>E-commerce e ADV:<\/strong> Redigere e gestire le campagne ADV (Meta) e le newsletter. Fornire supporto nella gestione della piattaforma e-commerce e nelle strategie di crescita del business online.<\/li>\n\n\n\n<li class=\"\"><strong>Monitoraggio e Reportistica:<\/strong> Predisporre il report mensile, monitorare i dati di performance e generare insight rilevanti per ottimizzare le strategie.<\/li>\n\n\n\n<li class=\"\"><strong>Supporto Tecnico e Consulenza:<\/strong> Supportare la gestione degli asset digitali aziendali (siti web, newsletter) e gestire i rapporti con consulenti esterni e agenzie di comunicazione.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Competenze Tecniche e Strumentali:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Comprovata conoscenza dei principali social network e dei trend digitali in evoluzione.<\/li>\n\n\n\n<li class=\"\">Esperienza con la suite <strong>Google Workspace<\/strong> e <strong>Google Analytics<\/strong>.<\/li>\n\n\n\n<li class=\"\">Conoscenza dei principali software di gestione newsletter (es. Mailup, Mailchimp, Brevo).<\/li>\n\n\n\n<li class=\"\">Familiarit\u00e0 con software di grafica (es. Canva, Photoshop) e sono gradite competenze su <strong>Illustrator<\/strong> e <strong>InDesign<\/strong>.<\/li>\n\n\n\n<li class=\"\">Competenze di editing video (es. CapCut, Premiere, DaVinci).<\/li>\n\n\n\n<li class=\"\">Esperienza nell&#8217;uso di gestionali per l&#8217;organizzazione del lavoro (es. Notion, Trello).<\/li>\n\n\n\n<li class=\"\">Familiarit\u00e0 con l&#8217;utilizzo di strumenti di IA generativa (es. ChatGPT, Claude, Midjourney, NotebookLM, Perplexity).<\/li>\n\n\n\n<li class=\"\">Conoscenza della piattaforma e-commerce <strong>Shopify<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Altro:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\">Disponibilit\u00e0 a trasferte in giornata o di pi\u00f9 giorni.<\/li>\n\n\n\n<li class=\"\">3-5 anni di esperienza nel settore in particolare: Fine dining, Hotellerie, Moda, Luxury<\/li>\n\n\n\n<li class=\"\">Disponibilit\u00e0 a trasferirsi a Modena MO<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ai sensi delle leggi 903\/77 e 125\/91 l\u2019annuncio \u00e8 rivolto a entrambi i sessi e a persone di tutte le et\u00e0 e tutte le nazionalit\u00e0,&nbsp;ai&nbsp;sensi dei decreti legislativi 215\/03 e 216\/03.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Francescana Family \u00e8 alla ricerca di un professionista del digital motivato e creativo per unirsi al nostro team e guidare la strategia digitale dei nostri brand FF. Mission del Ruolo Il\/La Digital Specialist sar\u00e0 responsabile della definizione, creazione e supervisione di tutte le attivit\u00e0 digitali, garantendo coerenza e massimizzando l&#8217;impatto dei brand di Francescana Family [&hellip;]<\/p>\n","protected":false},"template":"","restaurants":[11],"class_list":["post-355","career","type-career","status-publish","hentry","restaurant-francescana-family"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Francescana Family - Social Media Manager \/ Digital Marketing Strategist - Careers Francescana Family<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Francescana Family - Social Media Manager \/ Digital Marketing Strategist - Careers Francescana Family\" \/>\n<meta property=\"og:description\" content=\"Francescana Family \u00e8 alla ricerca di un professionista del digital motivato e creativo per unirsi al nostro team e guidare la strategia digitale dei nostri brand FF. Mission del Ruolo Il\/La Digital Specialist sar\u00e0 responsabile della definizione, creazione e supervisione di tutte le attivit\u00e0 digitali, garantendo coerenza e massimizzando l&#8217;impatto dei brand di Francescana Family [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/careers.francescanafamily.it\/it\/career\/social-media-manager-digital-marketing-strategist\/\" \/>\n<meta property=\"og:site_name\" content=\"Careers Francescana Family\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FrancescanaFamily\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T06:59:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/careers.francescanafamily.it\/wp-content\/uploads\/2026\/04\/5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2219\" \/>\n\t<meta property=\"og:image:height\" content=\"1479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/careers.francescanafamily.it\\\/it\\\/career\\\/social-media-manager-digital-marketing-strategist\\\/\",\"url\":\"https:\\\/\\\/careers.francescanafamily.it\\\/it\\\/career\\\/social-media-manager-digital-marketing-strategist\\\/\",\"name\":\"Francescana Family - Social Media Manager \\\/ Digital Marketing Strategist - Careers Francescana Family\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/careers.francescanafamily.it\\\/#website\"},\"datePublished\":\"2026-06-08T13:15:57+00:00\",\"dateModified\":\"2026-06-25T06:59:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/careers.francescanafamily.it\\\/it\\\/career\\\/social-media-manager-digital-marketing-strategist\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/careers.francescanafamily.it\\\/it\\\/career\\\/social-media-manager-digital-marketing-strategist\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/careers.francescanafamily.it\\\/it\\\/career\\\/social-media-manager-digital-marketing-strategist\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/careers.francescanafamily.it\\\/it\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Francescana Family &#8211; Social Media Manager \\\/ Digital Marketing Strategist\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/careers.francescanafamily.it\\\/#website\",\"url\":\"https:\\\/\\\/careers.francescanafamily.it\\\/\",\"name\":\"Francescana Family - Careers\",\"description\":\"by Massimo Bottura\",\"publisher\":{\"@id\":\"https:\\\/\\\/careers.francescanafamily.it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/careers.francescanafamily.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/careers.francescanafamily.it\\\/#organization\",\"name\":\"Francescana Family - Careers\",\"url\":\"https:\\\/\\\/careers.francescanafamily.it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/careers.francescanafamily.it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/careers.francescanafamily.it\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-3.png\",\"contentUrl\":\"https:\\\/\\\/careers.francescanafamily.it\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-3.png\",\"width\":512,\"height\":512,\"caption\":\"Francescana Family - Careers\"},\"image\":{\"@id\":\"https:\\\/\\\/careers.francescanafamily.it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FrancescanaFamily\",\"https:\\\/\\\/www.instagram.com\\\/francescanafamily\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@francescanafamily\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/francescanafamily\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Francescana Family - Social Media Manager \/ Digital Marketing Strategist - Careers Francescana Family","robots":{"index":"noindex","follow":"follow"},"og_locale":"it_IT","og_type":"article","og_title":"Francescana Family - Social Media Manager \/ Digital Marketing Strategist - Careers Francescana Family","og_description":"Francescana Family \u00e8 alla ricerca di un professionista del digital motivato e creativo per unirsi al nostro team e guidare la strategia digitale dei nostri brand FF. Mission del Ruolo Il\/La Digital Specialist sar\u00e0 responsabile della definizione, creazione e supervisione di tutte le attivit\u00e0 digitali, garantendo coerenza e massimizzando l&#8217;impatto dei brand di Francescana Family [&hellip;]","og_url":"https:\/\/careers.francescanafamily.it\/it\/career\/social-media-manager-digital-marketing-strategist\/","og_site_name":"Careers Francescana Family","article_publisher":"https:\/\/www.facebook.com\/FrancescanaFamily","article_modified_time":"2026-06-25T06:59:23+00:00","og_image":[{"width":2219,"height":1479,"url":"https:\/\/careers.francescanafamily.it\/wp-content\/uploads\/2026\/04\/5.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/careers.francescanafamily.it\/it\/career\/social-media-manager-digital-marketing-strategist\/","url":"https:\/\/careers.francescanafamily.it\/it\/career\/social-media-manager-digital-marketing-strategist\/","name":"Francescana Family - Social Media Manager \/ Digital Marketing Strategist - Careers Francescana Family","isPartOf":{"@id":"https:\/\/careers.francescanafamily.it\/#website"},"datePublished":"2026-06-08T13:15:57+00:00","dateModified":"2026-06-25T06:59:23+00:00","breadcrumb":{"@id":"https:\/\/careers.francescanafamily.it\/it\/career\/social-media-manager-digital-marketing-strategist\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/careers.francescanafamily.it\/it\/career\/social-media-manager-digital-marketing-strategist\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/careers.francescanafamily.it\/it\/career\/social-media-manager-digital-marketing-strategist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/careers.francescanafamily.it\/it\/home\/"},{"@type":"ListItem","position":2,"name":"Francescana Family &#8211; Social Media Manager \/ Digital Marketing Strategist"}]},{"@type":"WebSite","@id":"https:\/\/careers.francescanafamily.it\/#website","url":"https:\/\/careers.francescanafamily.it\/","name":"Francescana Family - Careers","description":"by Massimo Bottura","publisher":{"@id":"https:\/\/careers.francescanafamily.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/careers.francescanafamily.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/careers.francescanafamily.it\/#organization","name":"Francescana Family - Careers","url":"https:\/\/careers.francescanafamily.it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/careers.francescanafamily.it\/#\/schema\/logo\/image\/","url":"https:\/\/careers.francescanafamily.it\/wp-content\/uploads\/2026\/04\/cropped-3.png","contentUrl":"https:\/\/careers.francescanafamily.it\/wp-content\/uploads\/2026\/04\/cropped-3.png","width":512,"height":512,"caption":"Francescana Family - Careers"},"image":{"@id":"https:\/\/careers.francescanafamily.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FrancescanaFamily","https:\/\/www.instagram.com\/francescanafamily\/","https:\/\/www.tiktok.com\/@francescanafamily","https:\/\/www.linkedin.com\/company\/francescanafamily"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/careers.francescanafamily.it\/it\/wp-json\/wp\/v2\/job-list\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/careers.francescanafamily.it\/it\/wp-json\/wp\/v2\/job-list"}],"about":[{"href":"https:\/\/careers.francescanafamily.it\/it\/wp-json\/wp\/v2\/types\/career"}],"version-history":[{"count":2,"href":"https:\/\/careers.francescanafamily.it\/it\/wp-json\/wp\/v2\/job-list\/355\/revisions"}],"predecessor-version":[{"id":448,"href":"https:\/\/careers.francescanafamily.it\/it\/wp-json\/wp\/v2\/job-list\/355\/revisions\/448"}],"wp:attachment":[{"href":"https:\/\/careers.francescanafamily.it\/it\/wp-json\/wp\/v2\/media?parent=355"}],"wp:term":[{"taxonomy":"restaurant","embeddable":true,"href":"https:\/\/careers.francescanafamily.it\/it\/wp-json\/wp\/v2\/restaurants?post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}